5 Ways Augmented Reality is Disrupting the Customer Experience

 In the year 2016, the CEO of Apple Tim Cook has stated that Augmented Reality would be more substantial than the Virtual reality but till the time we have not agreed that enough with his statement. One of the most and first famous examples of AR was the antic feature of the game POKEMON GO which has shuddered this entire world. This game got invented by amalgamating the real and digital world which is not just amazing but enticing as well. We have become advanced unknowingly by the way we use our devices like from unlocking the phone, tapping the screen, to asking Siri and Echo Dot commonly known as Alexa to make calls for us. It seems like AR is bringing us to the world of holographic computing and introducing the customers to a futuristic user-interface which is intensely impacting the customer experience as people love to see their real-world through the digital lens. Marketers are continuously coming with the noble technologies and ideas so that they could interact with the customers in a whole new light. 

Let’s check the 5 ways in which Augmented Reality is disrupting the customer experience

1.3-D Mock-up Tools: It is a whimsical tool that allows customers to see the selected product from every angle. Once I was surfing an online furniture store, and I was quite excited to use its AR feature through which the user can view the product virtually in his space and could decide whether to purchase or not to depending upon how will it look like. For viewing the product customer will just have to switch on his camera and point to the area where they want to furnish and see how the selected product fit that space.

2. Improved buying experience: Brick and Mortar store can improve the shopping experience of their customers and the employees on the floor with the help of Augmented Reality. By the process of scan, the users can find detailed information about any product and will be redirected to the related product.

3. Optimized Customer Service: Any business which has an unlimited number of incoming and outgoing calls can easily leverage the benefits of Augmented reality and can enhance their customer service is a great way. AR can be used for answering the queries of numerous customers without any waiting or putting them on hold. ‘How to’ and instructional guides are the best example that allows their customers to see the working of any particular products. If you are facing any sort of problem while setting up your laptop, at that moment you can point your camera onto it and can follow the illustrated instructions. it is a better option than to read or answer Faqs.

4. Revolutionizing the fashion: Nobody is sure that if a fashion accessory is a perfect fit for you or not? Right! Do not get worried anymore as we have AR with us now which allows people to picture themselves in different clothes and accessories. By uploading your picture you can see that do the sunglasses fit the shape of your size, or could see yourself in different shades of makeup using cosmetics like lipstick, eye shadow, mascara, blusher, etc. and could also enter your body metrics to know whether the clothing product you have selected is perfect for you or not.

5. Interactive Advertising: Brand takes advantage of Augmented Reality as it allows them to enter the real world of the customer by making it a natural fit for advertising by establishing an emotional attachment with customers. Ads by the mode of banner and images do not but AR advertisement allows its customer to interact with the brand. How would you feel if you come across a movie ad billboard backed up with AR that will play the trailer for the movie on your smartphone as soon as you point your camera towards it? Isn’t it amazing and at the same time tantalizing?

It is predicted that mobile AR will lead VR/AR market of $108bn by 2021 which proves the fact that how AR is rapidly overhauling the existing businesses. Customer’s expectation is also changing dramatically, and they are looking forward to more innovative technological advancements. Companies should keep churning out with new techniques to keep the customer interest intact and offer excellent customer experience.